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	<title>Hello Goat: The Blog &#187; Social Media</title>
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	<description>Ramblings of a Groovy Design Firm.</description>
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		<title>Gorilla Usability</title>
		<link>http://blog.hellogoat.com/2010/03/gorilla-usability/</link>
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		<pubDate>Mon, 08 Mar 2010 14:18:06 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://blog.hellogoat.com/?p=154</guid>
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&#8220;Wait&#8230; if I read the title correctly&#8230; are you talking about how people should go about using a gorilla?!?&#8221; No silly&#8230; it&#8217;s a play on words. What I am talking about is a usability study that @michaelseidel and I conducted recently @AJBombers. I want to share how you can do usability studies without breaking the [...]]]></description>
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		<title>Social Media&#8217;s Short Attention Span</title>
		<link>http://blog.hellogoat.com/2010/01/social-medias-short-attention-span/</link>
		<comments>http://blog.hellogoat.com/2010/01/social-medias-short-attention-span/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 19:57:52 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Social Media]]></category>

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The term OFN (Old Effing News) gets thrown around a lot on social media circles. Don&#8217;t come late to the party on things like celebrity news; people will be all over you &#8212; &#8220;that was so 9:30am.&#8221;
The funny thing about that is more people are getting gun-shy to share things for fear of being tagged [...]]]></description>
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		<title>Social Media Contests – Participation is Not Always Easy to Come By</title>
		<link>http://blog.hellogoat.com/2010/01/social-media-contests-%e2%80%93-participation-is-not-always-easy-to-come-by/</link>
		<comments>http://blog.hellogoat.com/2010/01/social-media-contests-%e2%80%93-participation-is-not-always-easy-to-come-by/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 15:16:34 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Social Media]]></category>

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Give away something for nothing and people will say “yes please.” Give away something for almost nothing and people will say “what’s the catch.” By nature, people do not want to do a whole lot to get something especially if the activity will step outside the bounds of their normal daily routine.
A month ago I [...]]]></description>
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